Ahead of the Rugby World Cup, the Wallabies mascot ‘Wally’ has undergone redevelopment. The team behind the successful Commonwealth Games mascot, Borobi have yet again come together to give ‘Wally’ a make-over designed to connect with fans, be marketable and merchandisable.
“We were very excited to be asked to work on Wally V2.0. Rugby has a grassroots fan base, including kids, which is a great community for a mascot to be part of,” said Ken Minnikin of Tribus345, the company in charge of the redesign along with Cutting Edge.
“The work Tribus345 and Cutting Edge did on injecting new life and personality into Wally has been great. He now has a story and a history, and it’s a story that reflects the proud history of Rugby Australia, and importantly embraces all our values and helps educate our fans and the community,” said Adam Freier, Head of Marketing & Digital for Rugby Australia.