Meet the Team


Ken Minnikin
  • Commercially Astute 100%
  • Marketing Whiz 100%
  • Trivia Champ 80%

Ken Minnikin

Commercial Director

Ken has a long history of visionary leadership.
That’s not meant to make him sound old, but it does mean he has huge experience as a commercially astute and strategically focused marketing executive.
Over 20 years marketing to sport, events, tourism and hospitality clients both domestically and internationally, Ken understands his client’s key priorities and has the experience to deliver the required results.
He loves to tell stories, his client’s stories, and he has a track record of successfully telling them across a variety of platforms and channels.
He is all about delivering results!

Tracy Whitelaw
  • Digi Ninja 100%
  • Social Media Champ 100%
  • Geek 80%

Tracy Whitelaw

Digital Director

Tracy has a unique talent for understanding a client’s digital needs.
She achieves this by listening, understanding and taking a genuine interest in the client’s business.
She spent more than 20 years managing digital and social strategy, transformation and delivery for organisations in both the UK and Australia.
Tracy loves to have a chat, but dislikes confusing digital spin and buzz words. Her strategies for digital success are delivered in a concise and deliberate manner designed to deliver the best for the client.
Make it digital and watch it work!

Bill Key
  • Creative Genius 100%
  • Brand Advocate 100%
  • James Bond Aficionado 80%

Bill Key

Creative Director

Bill has spent more than 20 years leading creative services, brand and media teams for international organisations in Australia.
You think he would be over it by now, but he loves it.
Listening to peoples’ stories, combining them with messages, images and visuals to create a brand is what he does best. Having trained as an illustrator and writer, he has a flair for the artistic.
He is passionate about the power of strong branding, intelligent creative and the importance of consistency to engage audiences and create impact.
Trust him…He’s a creative!