Posts Tagged "Case Studies"


Game Shapers – Case Study

Game Shapers – Case Study


Posted By on Oct 29, 2019

We were approached in early 2016 with the requirement to create a sub-brand for over 1,500 staff, 15,000 volunteers and up to 40,000 contractors who collectively made up the GC2018 Games time workforce. The brief was exceptionally complex and included many different objectives and stakeholders. A key element was to create a name for the GC2018 workforce to help connect and unite this extremely diverse group of people and to provide a...

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