Posts by News


Game Shapers – Case Study

Game Shapers – Case Study


Posted By on Oct 29, 2019

We were approached in early 2016 with the requirement to create a sub-brand for over 1,500 staff, 15,000 volunteers and up to 40,000 contractors who collectively made up the GC2018 Games time workforce. The brief was exceptionally complex and included many different objectives and stakeholders. A key element was to create a name for the GC2018 workforce to help connect and unite this extremely diverse group of people and to provide a...

Read More
Curiocity – Case Study

Curiocity – Case Study


Posted By on Oct 25, 2019

Case Study Curiocity: Tribus345 was contracted by Tourism Events Queensland (TEQ) to work on the marketing, brand, digital and commercial programs of the Curiocity Brisbane project. Curiocity Brisbane is an interactive, innovative, flagship event for Brisbane, supported by a close collaboration between Queensland Government, TEQ, Brisbane City Council and Brisbane Marketing, with Tribus345 the core external marketing and commercial...

Read More

During the Gold Coast 2018 Commonwealth Games, you would have had to be living under a rock to not know who Borobi was. From the moment he jumped out of a helicopter high above Burleigh Beach on April 4, 2016, the surfing blue koala became one of the best-known ambassadors for the international event and attended more than 1700 appearances, including meeting the Queen at Buckingham Palace. The combination of Borobi’s unique appearance...

Read More

Our philosophy for mascots is simple; they must be a complete character with a strong personality and an engaging story.   Tribus345 specialises in creating strong, engaging mascots for organisations. It is absolutely crucial that a mascot is not just a person in a onesie. We create a back story for the character that resonates with the organisation represented and embodies their values and attributes. The popularity of superhero...

Read More

Ahead of the Rugby World Cup, the Wallabies mascot ‘Wally’ has undergone redevelopment. The team behind the successful Commonwealth Games mascot, Borobi have yet again come together to give ‘Wally’ a make-over designed to connect with fans, be marketable and merchandisable. “We were very excited to be asked to work on Wally V2.0. Rugby has a grassroots fan base, including kids, which is a great community for a mascot to be part of,”...

Read More