We were approached in early 2016 with the requirement to create a sub-brand for over 1,500 staff, 15,000 volunteers and up to 40,000 contractors who collectively made up the GC2018 Games time workforce. The brief was exceptionally complex and included many different objectives and stakeholders. A key element was to create a name for the GC2018 workforce to help connect and unite this extremely diverse group of people and to provide a...
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Case Study Curiocity: Tribus345 was contracted by Tourism Events Queensland (TEQ) to work on the marketing, brand, digital and commercial programs of the Curiocity Brisbane project. Curiocity Brisbane is an interactive, innovative, flagship event for Brisbane, supported by a close collaboration between Queensland Government, TEQ, Brisbane City Council and Brisbane Marketing, with Tribus345 the core external marketing and commercial...
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Our philosophy for mascots is simple; they must be a complete character with a strong personality and an engaging story. Tribus345 specialises in creating strong, engaging mascots for organisations. It is absolutely crucial that a mascot is not just a person in a onesie. We create a back story for the character that resonates with the organisation represented and embodies their values and attributes. The popularity of superhero...
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Ahead of the Rugby World Cup, the Wallabies mascot ‘Wally’ has undergone redevelopment. The team behind the successful Commonwealth Games mascot, Borobi have yet again come together to give ‘Wally’ a make-over designed to connect with fans, be marketable and merchandisable. “We were very excited to be asked to work on Wally V2.0. Rugby has a grassroots fan base, including kids, which is a great community for a mascot to be part of,”...
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“Lorri” the lorikeet has been unveiled as the mascot of the International Federation for Athletes with Intellectual Impairments (INAS) Global Games 2019 in Brisbane with just two months to go until the Opening Ceremony. From her home on the city’s Mount Coot-tha, the brightly coloured rainbow lorikeet joined Games ambassadors, boxer Jeff Horn and Paralympian swimmer Daniel Fox. More than 1,000 athletes and 500 officials...
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